Custom Printing: Make Your Brand Stand Out

Whether you are starting a new business or have been in a specific, professional industry for over 10 years now, organized and attention-grabbing custom print designs are a significant part of constructing a successful trademark. They let you connect with your audience and allow you to make an impression through tangible printed marketing products! Finding the right approach will help make the most of your printed design material and guarantee that your message is communicated to your customers.

Are solid, substantial promotional prints (flyers, business cards, catalogs, brochures etc.) necessary since we live in a digital world? Is print a dead end idea? We tend to overlook the value of printed designs because we also live in and engage with the community and physical world on a daily basis. Integrating printed media into your brands marketing strategy can therefore be beneficial by building brand awareness and customer relationships. You can promote your brand by using the products as giveaways during trade shows or expos, which involves reaching your potential customers offline in a localized way. The best print designs will grab people’s attention for longer than a Facebook Ad that can be scrolled and forgotten about right away. Even though printed media can be very profitable, it will have the most impact when combined with an effective marketing plan.

Think about when printed products are most useful and how your customers will be engaging with your prints –for example, if you are a designing a custom rack card to be placed in a local tourism office for your business, or a close friend’s workplace, consider how it will be viewed by the passersby. Depending on the placement of the card, the middle and bottom may not be seen unless picked up. Therefore, it is key that the top portion be visually interesting –i.e. very colorful, vibrant and have a large lettering that stands out, as well as provide short messaging.

Don’t forget to include the five senses of printed media. While digital media appeals mainly to our visual and hearing senses, printed material has the distinctive chance to increase more senses such as touch and smell. Soft-touch or glossy coatings, stamped surfaces and scented inks, can take your printing designs to the next level.

Lastly, you can unite with the digital world! Link both parts of your brand by integrating digital elements into your custom, creative designs. QR codes are a big way to transport the customer from the printed page to your website or social media platforms, where they can find more information, as well as ‘like’ and ‘follow’ your pages. Also, QR codes can be used to share vCards to effortlessly import contacts into a cell phone. Set yourself apart from the competition and create a solid print design to grow your business.

Pioneerprintandgraphics.com

(239) 541-2679

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Beverly Black of Pioneer Print & Graphics is hereby recognized as a TOP GUN Business Professional!

by TOP GUN Business Professional • 29 January 2025

Beverly Black – Pioneer Print & Graphics

TIPS: Pop-Up Shop Prints

by Alyssa Stoner • 22 April 2023

Do you see yourself starting a small, intimate business and exploring the concept of a pop-up shop or food truck? In the retail or food industry, it sounds like an enjoyable, yet easy idea. Pop-up shops don’t require long-term rental contracts and require cheaper rent than you would normally pay for a permanent location in your area. A pop-up store, also referred to as ‘flash retailing’, is a growing trend where a brand opens up a sales space for a limited time before closing it down. The plan for this tactic is to get customers interested so they visit your business for a fun, limited time experience. Pop-up fairs or farmers markets are good examples of successful events designed for local, small businesses. Whether you sell custom jewelry/crafts, clothing, or a food business, there’s a lot of foot traffic at pop-ups, which basically means you’ll gain lots of new customers. In order to set up a thriving locale, you’re going to need some printing products such as business cards, brochures, banners and signs to get started. Not only will that help get your business recognized, but also increase repeated consumers and a loyal following. One thing that should cross your mind is business cards –have a stack of them on hand. They are helpful for networking and spreading your business’s name by a simple stock card with precise contact information and a creative logo. Since your setup at the location is most likely temporary, people will always have questions for you. A business that is ‘on the move’ makes people curious, especially if your products are interesting, rare and valuable. You will need a vinyl banner if your pop-up is organized as a table or a booth. Hanging a big banner that includes your logo, business name, or an eye-catching promotion, will get your space the notice it deserves. The best part is if you decide to keep it simple with just your logo, business name, and website, you can reuse this vinyl banner over and over again for another event your business may take part in locally. Try to think more imaginatively! If you want to convey some specific information about an item, you can print custom hang tags for any type of product –clothing, accessories, candles, bottles, etc. Include information such as sizing, brand story, ingredients, nutrition facts, and even a website or your business’s social media platforms. As a business vendor, it’s likely that you are looking for ways to save money while still growing a professional brand. Roll labels or stickers are your go-to promotional prints. They are cost-effective and can easily transform an average, boring bag or box into a branded package. Design a sticker with your logo and you will have your branding conveniently placed on all your products, which also helps with credibility. Pioneerprintandgraphics.com (239) 541-2679

Digital Printing Versus Offset Printing

by Drew Ogden • 4 June 2021

Digital Printing vs. Offset Printing Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?” From deciphering paperweight conversions to selecting the right finish for your product, a lot goes into commercial printing for your business. It can be confusing for business owners and marketing professionals who want to get their brand out into the world. That’s why our blog serves to provide you with the answers you need to get started. Today we’ll be talking about the differences between digital printing and offset printing.